Product strategy for complex digital products

Andrei Susu

Senior Product Leader for Complex Technology Businesses

I turn complex technologies into products people can understand, adopt, and scale.

I lead product strategy, recovery, and zero-to-one execution across AI, FinTech, digital assets, and enterprise software—helping teams turn difficult product questions into clear decisions, focused delivery, and measurable outcomes.

Portrait of Andrei Susu

Selected outcomes

Evidence across growth, adoption, recovery, and operating efficiency.

A selection of verified outcomes from product and engineering roles. The numbers support the pattern; they are not the full story.

40%

year-over-year growth contribution across user adoption and transaction activity

Chromia

25%

reduction in product-development and operating costs

Chromia

30%+

reduction in onboarding completion time across customer and developer workflows

Chromia

3

zero-to-one products launched across wallets, messaging, and financial platforms

Lydian.World / G999

Under 6 months

to launch an MVP after taking over an initiative delayed for more than one year

Æternity

~80%

improvement in critical database ingestion and query performance

ASML

How I create value

Three recurring patterns across difficult product environments.

01

Clarify the opportunity

Turn ambiguous customer, market, and product questions into a focused direction, clear priorities, and an evidence-based decision path.

02

Recover and launch

Restructure stalled initiatives, align stakeholders and delivery teams, and create a credible path from uncertainty to production.

03

Improve adoption and economics

Reduce customer and developer friction, improve operating efficiency, and connect product decisions to measurable outcomes.

Selected experience

Product leadership where complexity has consequences.

Experience across AI analytics, FinTech, digital assets, enterprise platforms, and regulated financial systems.

The Goblin Institute

Founding Product Manager

Jun 2025 – May 2026

Led a grant-funded AI market-analysis pilot from target-user definition and product scope through a working prototype and evaluation framework.

Chromia Blockchain

Head of Product

Jan 2023 – Jun 2025

Recovered and launched a stalled core protocol, contributed to 40% year-over-year ecosystem growth, reduced costs by 25%, and improved onboarding completion time by more than 30%.

Æternity Blockchain

Product Manager

Jun 2022 – Jan 2023

Restructured a delayed block explorer and stablecoin initiative and coordinated the launch of an MVP in under six months.

Lydian.World / G999

Product Manager

Jul 2020 – Jun 2022

Led the zero-to-one launch of three products across wallets, on-chain messaging, and a gamified financial platform.

ASML

Senior Software Engineer

Sep 2016 – Jul 2020

Improved critical database performance by approximately 80% and built production software used in semiconductor manufacturing environments.

Sella Bank Group

Software Engineer

Aug 2014 – Sep 2016

Built and maintained payment-accounting and point-of-sale services in a regulated financial environment.

How I work

Business context first. Disciplined execution throughout.

Technology matters when it helps solve the right problem, supports a sound decision, and delivers a product people can understand and use.

01

Start with the problem and the decision that needs to be made.

02

Make complexity understandable without hiding uncertainty.

03

Keep strategy grounded in delivery and operating reality.

04

Use customer and system signals to improve what is released.

05

Treat customer and developer experience as part of product growth.

Contact

Need clearer product direction for a difficult technology business?

I welcome conversations about senior product leadership, product strategy, zero-to-one initiatives, difficult product recovery, adoption, and cross-functional execution.